From hispanicengineer.com Business As part of Geoscape’s initiative to satisfy corporate America’s appetite for actionable knowledge, the Savvy University College of Business will offer a course addressing the Healthcare Reform and its implications for health insurers’ relationships with the Latino market. The course will feature cutting-edge research unveiling insights about Hispanics’ attitudes toward their health insurance policies such as switching behavior, language preferences and much more. The multicultural markets represent a tremendous growth opportunity for Health Insurers, as the U.S. Hispanic population alone has more than doubled in size in the past 15 years. It is critical that providers and insurers identify underserved populations and understand the needs and preferences among different language segments in order to acquire and retain policy holders. All funds generated from the course will be donated to the Savvy University Scholarship Fund, which benefits university research programs nationwide. To register for this course and for a complete list of Savvy University’s College of Business webinars, please visit http://savvyu.geoscape.com. © Copyright 2001 by Hispanic Engineer and Information Technology |