National News
Nielsen establishes US Hispanic/Latino Advisory Council
By HE&IT
Feb 27, 2008, 16:10

Hispanics are the fastest-growing national segment of the population, with television households increasing by 4.4 percent in 2007 over the previous year, according to Neilsen Media Research.

To help report accurately on Hispanic television households, the Nielsen Company, a global media information company with international trade shows and business publications (Billboard, The Hollywood Reporter, Adweek),  has announced the formation of a Hispanic/Latino Advisory Council (HLAC), a new independent advisory group established to help inform and enhance the company's efforts to recruit, measure and accurately report on Hispanic television households in the US. The first meeting of the HLAC is scheduled for March 4, 2008 in New York.

"Nielsen is committed to pursuing outreach efforts that are as diverse as the communities we serve in order to ensure that viewing choice counts in the television ratings system," said Catherine Herkovic, senior vice president and managing director, National Television Client Services at Nielsen. "By providing invaluable third-party insight and expertise on the Hispanic community, the Hispanic/Latino Advisory Council will have an important role in helping us successfully achieve these goals."

The HLAC is comprised of industry, community, and business leaders drawn from across the US. They include:

Jenny Alonzo, executive vice president, Marketing/Brand of Mio.TV,  Dr. Juan Andrade, president and executive director of the United States Hispanic Leadership Institute (USHLI), David Hayes-Bautista, PhD,   professor of medicine and director of the Center for the Study of Latino Health and Culture at the School of Medicine, UCLA, Ernest W. Bromley, chairman and CEO of Bromley Communications, Jose del Cueto, CEO of Del Cueto Media Group, Guarione M. Diaz, president and chief executive officer, Cuban American National Council, Inc., Dr. Henry Flores, senior policy analyst, William C. Velasquez Institute, Luis A. Miranda, Jr., managing partner of The MirRam Group, Inc., Lillian Rodriguez Lopez, president of the Hispanic Federation, Catherine M. Pino, co-founder & principal of D&P Creative Strategies, Susana Valdez, chief of staff to Mayor Manny Diaz, City of Miami.